Sep 2, 2017
One of the things I do for marketing clients is help them create a legitimately better product or service. A clearly superior option sells itself at a premium without the need for endless amounts advertising, promotions and gimmicks trying to convince people...
Aug 14, 2017
The city now has the four proposals for a new single-terminal at Kansas City International Airport. Each submitting group has spent 6-digit amounts in time and materials (and in Burns and McDonnell’s case, considerable PR and advertising) preparing their cases....
Jun 18, 2017
When I started this site in 2013, it was not because the idea of a new single terminal at Kansas City International Airport was necessarily a horrible one. It was because the reasons given for it were misleading and as was later proven in some cases, untrue. Thus, if...
Jun 16, 2017
A parable… There was once a young man who suffered from auto envy. One day, he came home and told his wife that he’d always wanted a Corvette and wanted to trade the SUV. She pointed out to him that their growing family would not all fit in a Corvette....
Jun 2, 2017
Has anyone done environmental impact studies comparing a major renovation at Kansas City International Airport to tearing down at least two terminals and building a new one from the ground-up? There is a section in the RFP on sustainability but it does not seem to...
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